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Dr.P.Venkateswara
Rao,
MA(Eco.),MBA(F&S),MBA(M&MM),M.Com,M.Phil,Ph.D,
Director & HOD MBA. |
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| Educational
Qualifications |
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Ph.D
Acharya Nagarjuna University
Topic: Power Sector Reforms in Andhrapradesh |
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M.Phil
Acharya Nagarjuna University |
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M.B.A
Madurai Kamaraj University
Specializations
Marketing and Materials Management |
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M.A
Central University of Hyderabad
Specializations
Industrial Economics
Development Economics
Energy Economics |
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M.B.A
VMRF Deemed University
Specializations
Finance and Systems |
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M.Com
Dr.BR Ambedkar Open University |
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| Research
experience |
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| Approved
as research guide by Madurai Kamaraj University. |
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| Approved
as research guide by Indira Gandhi National Open
University. |
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| Two M.Phils were awarded by Madurai Kamaraj University under the guidance. |
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One student is persuing Ph.D in Dravidian University. |
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| Minor
Research Project |
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| A
Minor Research Project entitled “Marketing
Strategies of Small and Medium Enterprises (SMEs)
in Andhra Pradesh” was sanctioned by University
Grants Commission vide letter NO.MRP-2784/09(MRP/UGC-SERO)
dated 02-09. Project Completed |
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| Coordinator |
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| Appointed
as part time coordinator for Dr.B.R.Ambedkar Open
University women study centre. |
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| Convener |
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| Convener
for the National seminar on “Developments
in Indian Financial Services sector in the context
of Globalization” organized by the P.G. Department
of Business Administration, Montessori Mahila Kalasala,
Vijayawada, on 24-01-2009. |
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Convener for the National seminar on “New vistas in Services Marketing” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 07-11-2009. |
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Convener for the National seminar on “Entrepreneurship and Small Business Management in India” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 09-11-2011. |
Convener for the National seminar on “Branding : The most powerful weapon for Corporate Success” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 27-11-2011. |
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Chair Person |
| Chaired the session in the APSCHE and NABARD sponsored Two Day National seminar on “Microfinance-Issues, Challenges and Policy options In Emerging Economies” organized by the Department of Business Management, Krishna University, on February 17-18th , 2012. |
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| University
Alliance Program |
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| Attended
a University Alliance Program organized by 3I InfoTech
from April, 29th to June, 29th 2007. |
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| International/ National Journal publications |
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Dr.P.Venkateswararao, Kavitha Kiran.G, and Bindu Madhavi.N, “Creative Teams for Corporate Excellence”, Proficient, Vol.2, No.2, April 2010, pp.34-38. |
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Dr.P.Venkateswararao, Kavitha Kiran.G, and Bindu Madhavi.N, “Green Marketing”, The Executive,8, No.2, July-December 2009, pp.1-15. |
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Dr.P.Venkateswararao, and Prof.C.S.N.Raju, “Business Failure and Economic Darwinism”, ANU Journal of Social Sciences,1, No.2, December, 2009, pp.15-22. |
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Dr.P.Venkateswararao, Kavitha Kiran.G, Bindu Madhavi.N, “Marketing strategies of Small and Medium Enterprises (SMEs) in Andhra Pradesh”, Business Research,Vol.2,No.2, July 2010, pp.13-25. |
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| Dr.P.Venkateswararao and Dr.C.S.N.Raju, “Power sector reforms in Andhra Pradesh”, Finance India,Vol.XXVII , No.3, September 2013. |
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| Dr.P.Venkateswararao, Kavitha Kiran.G, and Bindu Madhavi.N, “Spirituality at Work Place”, Proficient, Vol.3, No.3, March, 2011, pp.48-55 |
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| Dr.P.Venkateswararao, Kavitha Kiran.G, and Bindu Madhavi.N, “Performance Management – Need of hour”, Proficient, Vol.3, Issue 11, November, 2011, pp.21-27 |
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| Publications
/ Seminars / Conferences / Guest Lectures |
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Participated in the 20th Annual International Conference
of the International Association for Energy Economics
held at New Delhi in 1997. |
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Presented lessons on “Yuvatha – Vyapara
Dakshata” broadcast by All India Radio, Vijayawada
on 1st, 8th, 15th and 22nd June, 2001 |
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Attended a National Seminar on Management Practices
in knowledge based Enterprises conducted by CPAMP,
Hyderabad on 12th December, 2001 and Presented a
paper entitled “Business failure and Economic
Darwinism”. |
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Attended a U.G.C. sponsored National Seminar on
“Gender inequalities and empowerment of women”
in Acharya Nagarjuna University and presented a
paper entitled “Women Entrepreneurship –
Some dimensions”. |
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Completed a Beginner’s course of Intel’s
“Teach to the future with support from Microsoft”
from 21st June,2002 to 3rd July,2002. |
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Attended a U.G.C. sponsored symposium on “Recent
Economic Reforms in Andhra Pradesh and their Impact”
held at Hindu College, Machilipatnam and presented
a paper |
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Attended Second pre-annual conference of AP Economic
Association held at Hindu College Guntur and presented
a paper entitled “Irrigation Management in
Andhra Pradesh”. |
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Attended Second pre-annual conference of AP Economic
Association held at Hindu College Guntur and presented
a paper entitled “Power sector Reforms and
Restructuring in Andhra Pradesh” (Published
in the Conference volume). |
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Written four lessons in the book entitled “Development
Economics – Indian Economic System”
Published in Telugu by CDE, Acharya Nagarjuna University. |
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Participated in the Seminar on “Management
in Information Society” held at Montessori
Mahila Kalasala, Vijayawada. |
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Participated in the U.G.C. Sponsored National Seminar
on “Appraisal of financial sector Reforms:
Strategies for Development” held at Acharya
Nagarjuna University during 17th and 18th March
2005 and presented a paper entitled “Preference
– Share Capital – commercial Banks in
India”. |
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Presented a paper entitled “Strategies for
maintaining quality and Sustainable development
of higher education” in Seminar organized
by Montessori Mahila Kalasala, Vijayawada on 23rd
July 2005 (Published in the Seminar volume). |
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Presented a paper entitled “Kisan Credit card
–a form of agricultural credit” in the
U.G.C. Sponsored National Seminar on “Agricultural
credit by Commercial Banks” held at SDMS Mahila
Kalasala, Vijayawada in July 2006 (Published in
the seminar volume). |
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Participated in a seminar on “Retailing in
India: Strategies, Trends and Opportunities”
organized by Department of Commerce and Business
Administration, P.G. centre, P.B. Siddhartha college
of arts and science, Vijayawada on 9th October,
2007. |
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Attended a two-day National seminar on “Changing
role of women in 21st century” organized by
Acharya Nagarjuna University on 8th and 9th March,2008.
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Delivered a lecture on “Supply Chain Management”
in the Management Development Program on Retail
Marketing organized by MSME, Hyderabad at Montessori
Mahila Kalasala, Vijayawada. |
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• Participated in a seminar on “Marketing
Communications – An Integrated Approach”
organized by Department of Commerce and Business
Administration, P.G. centre, P.B. Siddhartha college
of arts and science, Vijayawada on 18th October,
2008. |
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Presented a paper entitled “Housing Finance
In India”in the National seminar on “Developments
in Indian Financial Services sector in the context
of Globalization” organized by the P.G. Department
of Business Administration, Montessori Mahila Kalasala,
Vijayawada, on 24-01-2009.(Published in the Seminar
volume). |
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Presented a paper entitled “An overview of
Venture Capital”in the National seminar on
“Developments in Indian Financial Services
sector in the context of Globalization” organized
by the P.G. Department of Business Administration,
Montessori Mahila Kalasala, Vijayawada, on 24-01-2009.(Published
in the Seminar volume). |
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Presented a paper entitled “Benefits and costs
of Factoring and Export Factoring” in the
National seminar on “Developments in Indian
Financial Services sector in the context of Globalization”
organized by the P.G. Department of Business Administration,
Montessori Mahila Kalasala, Vijayawada, on 24-01-2009.(Published
in the Seminar volume). |
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Presented a paper entitled “An overview of Venture Capital” in the National seminar on “Developments in Indian Financial Services sector in the context of Globalization” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 24-01-2009.(Published in the Seminar volume). |
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Presented a paper entitled “Benefits and costs of Factoring and Export Factoring” in the National seminar on “Developments in Indian Financial Services sector in the context of Globalization” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 24-01-2009.(Published in the Seminar volume). |
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Presented a paper entitled “Ethics in Corporate governance and Social Responsibility” in the National seminar on “Corporate Social Responsibility: An organizational Perspective” organized by the Krishna University, Machilipatnam on 10 & 11-09-2009.(This seminar is sponsored by APSCHE,Hyderabad). |
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Delivered a Guest Lecture on “Ratio Analysis” in S.R.R. and C.V.R. Government College, Vijayawada on 24-10-2009. |
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| Presented a paper entitled “Women Entrepreneurship” in the National seminar on “Economic Empowerment of Rural Women through Entrepreneurial Development Skills, Issues and Challenges” organized by the School of Management Studies, Adikavi Nannaya University, Rajahmundry on 30 & 31-10-2009. |
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Presented a paper entitled “HRM as a source of sustainable competitive advantage” in the National seminar on “Creative HRM for Corporate Excellence” organized by the Department of Commerce and Business Administration, P.G. centre, P.B. Siddhartha college of arts and science, Vijayawada on 4th November,2009. |
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Presented a paper entitled “Total quality management in Health care systems” in the National seminar on “New vistas in Services Marketing” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 07-11-2009.(Published in the Seminar volume). |
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Presented a paper entitled “Impact of Media services marketing on society” in the National seminar on “New vistas in Services Marketing” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 07-11-2009.(Published in the Seminar volume). |
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Presented a paper entitled “Advertising services marketing” in the National seminar on “New vistas in Services Marketing” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 07-11-2009.(Published in the Seminar volume). |
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Presented a paper entitled “Strategic marketing for Consultancy marketing” in the National seminar on “New vistas in Services Marketing” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 07-11-2009.(Published in the Seminar volume). |
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Attended a Work Shop on Enterprise Risk Management organized by ISACA, Vijayawada Chapter in association with Computer Society of India, Vijayawada Chapter on 23-01-2010. |
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Presented a paper entitled “Role of Government in Women Empowerment” in the ICSSR sponsored National seminar on “Managing Inclusive Growth in India: A look in to the Socio Economic Perspectives” organized by the Department of Commerce and Business Administration, P.G. centre, P.B. Siddhartha college of arts and science, Vijayawada on 13th March,2010. |
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Presented a paper entitled “Role of Human Resource Management in Corporate Social Responsibility” in the APSCHE sponsored National seminar on “Corporate Governance in India- Policy and Practice” organized by the Department of Business Administration, K.B.N. College,P.G. centre, Vijayawada on 5th and 6th March,2010. |
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Presented a paper entitled “Brand Revitalization” in the National seminar on “Branding – The most powerful weapon for corporate success” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 27-11-2010.(Published in the Seminar volume). |
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Presented a paper entitled “Brand Extension” in the National seminar on “Branding – The most powerful weapon for corporate success” organized by the P.G. Department of Business Administration, Montessori Mahila Kalasala, Vijayawada, on 27-11-2010.(Published in the Seminar volume). |
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Presented a paper entitled “Management of Competencies” in the NHRD Network, Vijayawada chapter sponsored National seminar on “Trends in Human Capital Management – The emerging Talent Management Imperative” organized by the Department of Commerce and Business Administration, P.G. centre, P.B. Siddhartha college of Arts and Science, Vijayawada on 8th January,2011. |
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Presented a paper entitled “Role of AICTE and NBA in governing Technical Education in India” in the APSCHE sponsored Two Day National seminar on “Challenges of Higher Education in India” organized by the Department of Management Studies, T.J.P.S. College, Guntur, on February 25th and 26th 2011. |
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Presented a paper entitled “Role of UGC and NAAC in governing Higher Education in India” in the APSCHE sponsored Two Day National seminar on “Challenges of Higher Education in India” organized by the Department of Management Studies, T.J.P.S. College, Guntur, on February 25th and 26th 2011. |
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Presented a paper entitled “Sustainable Micro-Finance for Women Empowerment” in the UGC sponsored Two Day National seminar on “The Role of Micro-finance in Capacity Building for Rural Folk” organized by the Department of Commerce and Business Administration, Acharya Nagarjuna University, on February 28th and March 1st 2011. |
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| Presented a paper entitled “Micro finance: A tool for poverty alleviation” in the APSCHE and NABARD sponsored Two Day National seminar on “Microfinance-Issues, Challenges and Policy options In Emerging Economies” organized by the Department of Business Management, Krishna University, on February 17-18th , 2012. |
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| Presented a paper entitled “Women empowering through Micro finance” in the APSCHE and NABARD sponsored Two Day National seminar on “Microfinance-Issues, Challenges and Policy options In Emerging Economies” organized by the Department of Business Management, Krishna University, on February 17-18th , 2012. |
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Presented a paper entitled “Role of Customer Relationship Management in building Retail Brands” in the National seminar on “Organized Retailing in India : Challenges and Strategies” organized by the Department of Business Management, V.R. Siddhartha Engineering college, Vijayawada on 24th Febrauary,2012. |
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Co-Curricular Activities |
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Secured
more than 70 certificates of merits in
various literary and cultural competitions held
at University, College and school levels. |
